Signs, Signs, everywhere signs

A unique part of the 2010 Vendor Marketing Program were the billboards. This allowed us to present a variety of clients, and client messages, that underscored the broad range of products we offer, while presenting a Big Message in a stylish and timely manner.

This particular billboard was facing the traffic traveling towards the Big Box competitor just a few miles down the road, one that typically sells their CFLs for more than double the price at which we sell our CFLs, giving a nice double meaning.

The idea of the "twisty light bulb" was intriguing. The main thrust of the advertising was always the cost-saving and environment-saving aspects. But, they are just fun to look at, and play with visually. Here's one of the ideas that generated smiles from the client, but didn't make the final cut!