Invoice Messaging

With the advent of eMails and electronic invoicing, a great portion of our invoices and monthly statements are now sent electronically. Unlike traditional printed "statement stuffers" in snail mail, tagging product messaging at the bottom of the email adds no cost, but increases the positive communication we can have with our customers.
Messages were designed for three types of communication: image building, time-sensitive events, and new product introductions, and fit at the bottom of the emailed communication.

New Product Introductions:

Banner ads could be timed for new product introductions, and can be targeted geographically if, for example, a product is rolled out a selected locations, such as North Main Lumberyards only, or due to contractual limitations, available in New York but not Pennsylvania.

Time-Sensitive Events:

Special deals can be promoted, such as a sale on smoke detectors to coincide with National Fire Prevention Month, or special events, such as our annual appearance at the Empire Farm Days.  The ads can be created ahead of time and placed into the queue. They can be turned on or off remotely, so if an event is doing better than expected, we can stop additional messages from being sent to avoid customers arriving when our stocks are depleted, or change an offer to reflect an evolving supply situation ("New Models now available.")

Image Building:

We can create messages for our vendors to send out to current and/or future customers. The message can tie-in with the vendor's existing campaign, or, more likely, we can create the message to enhance the vendor's image with our customers.