Radio Days

Here are some radio scripts I wrote for Sibley's department store. The first set is for our intimate apparel department named Amanda's Closet, started to compete with the then-new Victoria's Secret. The thrust of these ads was to be a little naughty, in keeping with the theme and design of the department. Alas, they were deemed a little too sexy for our image.

And, of course for the holiday season, we had the "Dear Santa" versions.

The second set is a series of light-hearted scripts for the young men's department. There was an adventure writer at that time named Tim Cahill, who took amazing adventures and wrote about them for magazines such as Outdoors. A collection of his articles had been published in book form, called "Jaguars Ripped My Flesh." These ads followed in that adventurous spirit, and the emphasis was on the imagination, and painting pictures in your mind.

The Young Men's department did a lot of radio advertising, for the most part generic price advertising that ran on WCMF-FM since they owned the men's demo in Rochester. I came up with quite a few different ways of advertising the Young Men's department, highlighting ADG's house brand, "Rugged Elements."

We also had the opportunity to run radio for Jockey underwear, an opportunity to use the Theatre of the Mind to get customers to visualize The Man in the Jockey Underwear.