"Check Out My PEX" T-Shirts

T-shirts are a perennial favorite "giveaway" item for hardware stores and lumberyards -- contractors love 'em and the free advertising to have your name on a human billboard is priceless.

One contractor can carry your name all over the county (what we call "reach" in advertising terms) or work at the same job site for several days in a row (what we call "frequency.")

So, when ZURN wanted to do something different to advertise their line of PEX tubing and fittings, I suggested a t-shirt. We had recently had  great success with t-shirts in "safety green" an almost fluorescent yellow-green t-shirt. I suggested we use this for ZURN along with the phrase "Check out my PEX" on the chest, a play on words that I thought would be appealing to plumbers and general contractors everywhere.

To tie this into ZURN, we are giving away the t-shirt FREE to customers spending $250 (or more) in ZURN PEX tubing and fittings. Results have been very gratifying.

A lot of plumbers in New York and Pennsylvania are proud of their PEX!

2010 Golf Tournament for Vendors & Contractors

Every year, we put on a golf tournament to bring together our vendors with our best contractor customers, for an afternoon of golf, a little business, dinner, and a lot of camaraderie.
Our slogan is "Shop Where the Builders Shop." For our tournament, I modified that in a playful, tongue-in-cheek way on our sponsor signs:  "Golf Where the Builders Golf."

To add an element of fun and competition to the afternoon, I designed a series of T-shirts that would be passed out to the golfers at the end of the competition. I selected vendor names that could be paired with appropriate colloquial verbs indicating victory.

As the event approached, however, the decision was made, while the shirts were funny and would be well-received at the dinner after the day of golf, the money would not be spent for further "giveaway" prizes.