Screws are screws, 2x4s are 2x4s, and 1-1/2" diameter PVC p-traps are 1-1/2" diameter PVC p-traps.
And, for the most part, the names of the manufacturers of commodity products mean nothing to the consumer.
In our market, the top manufacturer of sheet metal ductwork is Gray Metal Products, so to have a little fun, I wanted to tie in to the craze over the book "50 Shades of Gray" and show how to make commodity hardware sexy.
We got a big bump in our FaceBook views as we rolled this out over several weeks.
