"Check Out My PEX" T-Shirts

T-shirts are a perennial favorite "giveaway" item for hardware stores and lumberyards -- contractors love 'em and the free advertising to have your name on a human billboard is priceless.

One contractor can carry your name all over the county (what we call "reach" in advertising terms) or work at the same job site for several days in a row (what we call "frequency.")

So, when ZURN wanted to do something different to advertise their line of PEX tubing and fittings, I suggested a t-shirt. We had recently had  great success with t-shirts in "safety green" an almost fluorescent yellow-green t-shirt. I suggested we use this for ZURN along with the phrase "Check out my PEX" on the chest, a play on words that I thought would be appealing to plumbers and general contractors everywhere.

To tie this into ZURN, we are giving away the t-shirt FREE to customers spending $250 (or more) in ZURN PEX tubing and fittings. Results have been very gratifying.

A lot of plumbers in New York and Pennsylvania are proud of their PEX!

The Auburn Ladies' Open House

At our Auburn branch, Lydia, our Certified Kitchen Designer, wanted to have an event to highlight our Kitchen & Bath Showroom and let people know about the wonderful resource they have right under their fingertips. We promoted the event in our monthly sales flyer, on radio in the Auburn market, with color signs that were distributed to local markets, and through Social Media, specifically our FaceBook account.

We wanted something consistent, recognizable, and funny that would appeal to our women followers. I put together a series of "ads" that could run the week prior to the event, reminding people of the upcoming event, and keeping the awareness up.

Monday morning's ad

Tuesday morning's ad

Wednesday morning's ad

Thursday morning's ad

Friday morning's ad

Saturday morning's ad